One Stop

Business Advisory Services

From a simple business idea to complicated business plan execution,KJ BAS is your solution provider.

Business Advisory Services

Our Expertise Area
  • Market Entry Research and Strategy Consulting

  • Professional Importation Clearance and Export Agent Service

  • IP Protection

  • Supply Chain Financing

  • Overseas Original Purchase and OEM Consulting

  • Government Relations and Communication

  • Company Formation and Products License/Permit Application

  • Distribution Channel Establishment Team Building

  • Corporate Social Responsibility

  • Public Relations

  • Legal Advisory Services

  • Commercial Property Consulting


About Us


KJ Bas is Auckland based but China focus consulting firm. We are committed to offer integrated market strategy, from supply chain solutions to distribution channel building, and full business development for New Zealand exporters and overseas investors.

We do believe that the most reliable business partner is not only able to formulate the international standard advisory services but also has the local wisdom and capability to implement it.

We fully understand PRC distributors’ requests is diverse and unique,especially the most influential distributors in 3rd/4th tie cities and special channels.

We also provide market entry consulting service for international businesses that aim to target Australia and New Zealand markets, such as products compliance, including cosmetics, food, electronics and toys.

International Thinking Local Implementation

Ricky Yang

Managing Director


  • International Trading

  • Marketing

  • Government Relations and Market Access

Founder and Managing Director, KJ BAS Ltd NZ -which is a leading China focus consulting agency in New Zealand. 

Since 2016, KJ BAS has become a preferred consulting service provider to several government agencies in New Zealand and China. 


Ricky is responsible for leading KJ BAS Auckland office and managing relationships with KJ BAS New Zealand clients. In his time at KJ BAS he has managed a number of leading business cases including the NZTE E-commerce and Daigou Conference 2016, Zespri New Zealand Media monitoring programme and helped many NZ Food & Beverage exporters to access China market.


Ricky has strong relationships of main Chinese ports authorities, customs, and inspection and quarantine departments. His solid experience and wide networks ensure the integrated solution for clients’ unique requests.


Prior to joining KJ BAS, he worked for SkyOne International Trading Ltd for nine years across a range of roles including international trading, marketing and brand building.


Ricky also holds Real Estate License Certificate. He successfully helped more than one hundred Chinese investors and entrepreneurs to identify their ideal residential, commercial and industrial properties.

Rocky Meng LLB (VUW); BA(Xi’an)

Senior Legal Advisor


  • Corporate and M&A

  • International Trading

  • IP Protection

Rocky Meng has been practicing law for almost 15 years. He worked as an in-house counsel at Credit Link Operations Limited and at Inland Revenue (IRD) before heading to Shanghai.

In 2013, as a founding partner, Rocky established Shanghai Zhongwo Law Firm specialising in due diligence, intellectual property, international trade, company formation, obtaining government approvals and disputes resolution. His client list covers F&B, entertainment and leisure, hospitality, electronic technology, finance, and education.

Rocky joined KJ Bas in 2017 as legal partner. He is based in Shanghai and provides legal services for his clients and NZ community in China.

Rocky is on the list of preferred services providers to New Zealand Trade and Enterprises,vice chairman of NZ China Business Roundtable in China, and KEA’s World Class New Zealander. Rocky has a BA in English Literature from Xi’an Foreign Studies University and business and management diplomas before graduating with a LLB in from the Victoria University of Wellington.


Our Client List

New Zealand Exporters
New Zealand Government and Public Sectors
Chinese Companies

Contact us


Email & Phone:

Tel: +64-9-4785888
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G1/4 Antares Place

Rosedale, Auckland, NZ

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